28th Jun 2025 to 28th Jun 2025
On 28th June 2025, Quest hosted the much-anticipated annual retail celebration — MSQ25 Midnight Sale Quest — a high-energy, late-night shopping festival that brought together over 85 national and international brands for one unmissable day of mega offers, curated indulgence, and retail excitement. Spanning from 11 AM to 12 Midnight,the entire mall transformed into a vibrant hub of commerce, celebration, and festive fervour.
This year’s edition featured a special reward for premium shoppers customers who shopped for 50000 or more were gifted vouchers worth 3000, driving higher-value purchases and reinforcing customer loyalty. The atrium and common spaces came alive with dynamic branding, digital countdowns, and upbeat music, creating an immersive environment that kept the energy high from day to night.
Quest witnessed a steady rise in footfall throughout the day, with a significant crowd surge post-evening hours as shoppers extended their visit late into the night. F&B outlets remained packed, as many turned their shopping spree into a full-fledged social evening. Social media traction remained strong through the day, with real-time content, influencer reels, and crowd highlights keeping MSQ25 in constant digital spotlight.
By midnight, MSQ25 wrapped up on a celebratory high, having delivered yet another successful edition that reaffirmed Quest stature as Kolkata leading luxury retail and lifestyle destination, while further cementing Midnight Sale Quest as one of the city most awaited annual shopping events.
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