The multi-brand online beauty platform Nykaa has been steadily entering the offline market with a number of flagship stores in India’s metros. Nykaa retails a mix of value and high end beauty brands including its own private label. The Nykaa Luxe concept sees the brand select only high end products across makeup, skincare, and fragrance. Some of the brands retailing from the new Nykaa Luxe store include Clinique, Esteé Lauder, Dior, Givenchy, Bobbi Brown, and M.A.C Cosmetics. Since 2015, Nykaa has opened 22 retail outlets in India for both the Nykaa Luxe format and the Nykaa On Trend format.
